This article originally appeared in the September 2022 issue of Veterans and Franchising.

For Susan Wong, Air Force retiree and the first franchisee owner of FIELD OPS™ Athletic Field Markings, getting out of the office and having the flexibility to spend time with her three daughters were her top priorities for a post-military career.

“I realized that I wanted to work for myself,” she said. “But when I thought about owning my own business, it was a blank slate, and I would have to create everything from scratch. That’s why I chose FIELD OPS™ instead.”

As Jack Child, a 10-year veteran himself, and founder of Veteran Service Brands (VSB), knows full well, it’s not easy to start your own business, particularly for many veterans. And that’s precisely why he formed VSB.

“There’s so much more to starting a business than people realize,” he said. “Most think, ‘Well, I’ll file my LLC, get a business card and, boom, I’m in business!’ Having launched a number of my own businesses and having previously franchised, I knew many of my fellow veterans could benefit from my experience starting and running successful service businesses.”

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